Public buildings have the task of creating identity and operating sustainably. Winston Churchill's well-known quote "First we shape our buildings, then they shape us" contains a deep truth. Educational and cultural buildings have a direct educational mission, even more so than other buildings. Aesthetics is a fundamental right in places of culture and education. SOMAA designs adequately distinct, identity-creating and timeless buildings that take a stand and are not arbitrary. Within economic guidelines, flexibility and multi-functionality create sustainable added value that enables users to adopt their buildings and identify with them.